Thu 7 Jul 2011
While I’m still actually waiting to get “in”, I have a couple of comments regarding Google+, from outside the Circle.
From descriptions of this Google Social Networking effort (following Orkut, Wave and Buzz), key elements as of now are: Circles (think of them as groups of people within your network); Sparks (which are topics or areas of interest); Hangouts (video chat rooms); Huddles (group chat); and Instant Upload (automatic mobile photo syncing).
Considering potential for integrating capability across product areas has always been most intriguing to me. In serving them up “together”, G+ makes it that much more likely for capabilities to be used together.
The second area of note is the way that Sparks re-frames the idea of Alerts in a way that subtly shifts the nature of the material that results from them from being one-off emails or links — that you might dig into or forward on — to material that relate to particular areas of interest, which presumably parallel or align with groupings of people you associate with around those topics. Twine had used the approach of integrating topic areas and social groupings for alerts – but these were groups that potential recipients would have to join. In G+, the “proximity” to the Circles aspect, and the fact that those Circles are unique to the individual, and don’t require reciprocation, make for a compelling scenario for the “push” side of the equation. (At the same time, I see some potential issues in terms of “pull” and management by those on the receiving end).
Hangouts and Huddles are by nature “social” already, for which you’ll presumably be able to seamlessly leverage Circles. As with topical material, Instant Upload brings your photo content automatically one step closer to where you are sharing. Success of all this as a social platform depends significantly on integration between the parts for seamless use by a user across capabilities – for example, adding someone who is participating on a video call or chat right into one or more of the Circles touched or represented by the other participants on that call or chat.
Leveraging other capabilities such as linguistic processing of AdSense (and G+ may already have this in the works) it would not be a stretch for the content in your interactions to generate suggestions for Sparks which you could simply validate — places or people in photos, words in chats, terms that show up in content within Spark items. From there, it wouldn’t be far to being able to interact with your life through what I might call a “SparkMap” — reflecting relationships between terms within your areas of interest.
- Google Unveils Google+ Social Networking Project (informationweek.com)
- Google Plus Project at 30 Thousand feet (ferreemoney.com)
- Quick Hit on Google + Plus (toddrjordan.com)
- Google PLUS Social Network is Facebook’s Newest Competition (socialmediatab.wordpress.com)
- 9 Reasons to Switch from facebook to Google+ (pcworld.com)
UPDATE: I’m now in, as of Friday afternoon, July 8. So now I’ll be playing, with more ideas to come…